Data-driven Strategy
Our experience + your data fuels more
effective marketing, more efficient budgets
Our data-driven strategy development considers every opportunity to deepen brand engagement, deliver profitable new customers in volume, expand and lengthen relationships with current customers, and reactivate past customers.
Performance Metrics
Ongoing evaluation and monitoring that sharpens results
Pre-testing and post-campaign analysis are integral parts of our process. We continually assess performance and optimize marketing campaign ROI. In situations where clients elect to take these programs "in-house," we support implementation and monitor best practices to remain on the cutting edge and maintain high performance standards.
Analysis and Insight
We find growth opportunities that our clients often can't find on their own
We analyze our clients' marketing performance history using proprietary and PhD level analytics to gain insights that are the foundation of successful strategy. We use statistical modeling and optimization to maximize customer value and profitability. We measure and manage consumer preferences and propensities to buy. And we apply a host of proprietary tools and processes to identify and optimize revenue growth opportunities.
Effective Marketing
We create marketing programs that convert prospects into high-value customers
From data-driven marketing strategies, we formulate the messaging and creative platforms that spur sustainable consumer action. Then, leveraging a client's unique brand assets, we make sure our work and media recommendations are the smartest, most relevant, and attention-getting they can be. We can either adapt existing, or develop new creative.
More than a set
of marketing services,
we're a growth engine
Our process is thorough, and results-oriented
