Reinventing a company
Paper Manufacturing
ROI helped to literally transform an old world paper products manufacturer into a state-of-the-art, customized, specialty
paper solutions company. In addition to a complete repositioning and rebranding, ROI planned and implemented a multi-channel re-launch of Paperlogic for multiple key audiences across the industry — including partner companies and employees.
Building a healthy customer base
Senior Health Plan
Tasked to increase marketing efficiencies for this large and growing health insurer for seniors, ROI Marketing used known customer data and profiles to segment, micro-target, and convert new customers.
Responsible for aspects of strategic planning through implementation, ROI contributions have included the building of a proprietary database, audience segmentation and targeting models and analysis of cost efficiencies across all media. ROI’s work has led to a doubling of response rates, while enabling a 50% reduction, for instance, in direct marketing costs in the first 2 years of activity.
Analyzing data to build traffic
Major Theme Park
This global powerhouse in theme parks, entertainment, and media engaged ROI and it’s analytics partner to measure, and then optimize their marketing and media mix.
By first defining the key drivers of the business, ROI established the baseline measures of ticket and hospitality sales. Then using advanced modeling and optimization technology, we recalibrated the marketing, media and geographic mix to accurately quantify the company's potential efficiencies and return-on-investment at differing levels of spend and media mix. The result was a roadmap for achieving a 20%+ increase in sales from “same spend”, and a 35% increase in sales from “increased spend”.
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Increasing engagement and subscriber base
Media/Publishing
This leading global events and business news publisher needed to increase consumer awareness and engagement with its brand, while also growing its subscriber and reader base.
ROI planned and produced an integrated, multi-channel and multi-media program that achieved the company’s business and branding objectives...all within a very limited budget.
Case studies
